v
victorlopsa

Victor L

@victorlopsa

eCommerce and Performance Account Manager

Mexico
Spanish, English
About me
I’m an eCommerce & Performance Account Manager focused on measurable growth and profitability. I specialize in Meta Ads, Google Ads, marketplaces, and TikTok Shop, helping brands reduce acquisition costs and improve performance through data-driven optimization. Recently, I reduced advertising cost as a percentage of sales from 30% to 15% in two months.... Read more

Skills

v
victorlopsa
Victor L
Offline • 

See my services

E-Commerce marketing strategy
I will optimize meta and google ads for better roas and lower CPA
From$250 / projectMore details

Work experience

Confidentials

Account / KAM, eCommerce & Performance

Confidentials • Full-time

Jan 2026 - Present • 7 mos

-Manage and monitor eCommerce accounts, coordinating communication among clients, internal teams, and digital platforms. -Manage campaigns and strategies across Meta Ads, Google Ads, marketplaces, and TikTok Shop, with a focus on sales, lead generation, and profitability. -Reduced advertising cost as a percentage of sales from 30% to 15% within the first two months by optimizing Meta and Google campaigns. -Sell and manage UGC services for advertising campaigns with influencers and content creators. -Coordinate proposals, reports, meeting minutes, deliverables, and operational follow-up for clients within the eCommerce Division. -Manage marketplace incidents, including Mercado Libre cases involving billing, inventory, product rejections, and coordination with internal teams. -Participate in the implementation and monitoring of TikTok Shop, GMV Max, livestreams, affiliate programs, and commercial content as new sales channels.