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Vijit B
@vijit_banthia
B2B Marketing Leader
India
English, Hindi
About me
I am a transformative marketing leader with over 17 years of experience across tier-one technology companies including Dell, Adobe, and IBM. I specialize in building high-performance teams and scaling marketing functions for SaaS, AI, and IT services. My expertise spans brand management and demand generation, focusing on leveraging marketing for tangible business growth.
Skills
Vijit B
Offline •
Average response time: 1 hour
See my services
Marketing Mentorship
I will build marketing strategy for your saas company
Work experience
Head of Campaign Marketing
Dell Technologies
May 2022 - Feb 2026 • 3 yrs 9 mos
Led campaign marketing for commercial PC business and Server business for Dell tech in India. Had been responsible for product launches, demand generation and brand positioning. Handled national distribution marketing as well to drive growth through emerging partners in tier 2/3 cities. Helped Dell’s market share for commercial PC to grow from 17% to 21% in FY 24 in India.
SaaS Marketing Manager
Adobe
May 2019 - Oct 2021 • 2 yrs 5 mos
Led SaaS marketing for Adobe’s Experience Cloud business. Handled ABM for top 100 accounts in India helping overall revenue for Enterprise SaaS business to grow from USD 9M to USD 30 M between 2019 and 2021. Helped Adobe to close first USD 10M ARR deal with a leading private sector bank in India.
