Viliam

Senior PPC Strategist

Sophie Society

Aug 2024 - Dec 2025 • 1 yr 4 mos

Oversaw strategy and performance for a portfolio of high-spend PPC accounts, working with premium clients to drive scalable acquisition and maximize advertising efficiency. Designed and implemented advanced campaign strategies across major paid media platforms, optimizing targeting, bidding strategies, and creative testing to continuously improve performance. Provided strategic guidance to clients on growth opportunities, budget scaling, and cross-channel marketing initiatives. Regularly analyzed campaign performance to identify optimization opportunities and implemented data-driven improvements that increased conversion rates and reduced acquisition costs. Key focus areas • PPC strategy development and execution • Management of high-value client accounts • Budget scaling and performance optimization • Advanced analytics and reporting • Cross-channel digital marketing strategy

PPC Account Manager

Amerge

Sep 2023 - Sep 2024 • 1 yr

Managed and scaled high-value advertising accounts across multiple digital platforms, acting as the strategic point of contact for key clients. Developed and executed data-driven PPC strategies focused on revenue growth, campaign efficiency, and long-term performance. Led the full campaign lifecycle including strategic planning, budget allocation, campaign structure, performance analysis, and optimization. Worked closely with clients to translate business objectives into high-impact acquisition strategies while maintaining strong ROI and scaling opportunities. Key focus areas • Management of high-budget PPC accounts • Strategic campaign planning and optimization • Performance marketing and ROI improvement • Client relationship management and consulting • Data analysis and performance reporting

PPC Account Specialist

Amazon

Oct 2020 - Jun 2023 • 2 yrs 8 mos

Managed and optimized advertising performance for a portfolio of strategic sellers and vendors on the Amazon marketplace, acting as a trusted advisor for their growth on the platform. Supported high-value accounts in developing scalable advertising strategies across Amazon’s advertising ecosystem, including Sponsored Products, Sponsored Brands, and Sponsored Display. Provided data-driven recommendations to improve campaign structure, keyword targeting, bidding strategies, and overall advertising efficiency. Worked closely with clients to increase product visibility, drive conversions, and maximize return on ad spend while aligning with their broader marketplace growth objectives. Analyzed performance metrics and marketplace trends to identify opportunities for expansion, new product launches, and improved campaign performance. Collaborated cross-functionally with internal Amazon teams to deliver strategic insights and long-term growth initiatives for key accounts. Key focus areas • Amazon PPC strategy and optimization • Sponsored Products, Sponsored Brands & Sponsored Display campaigns • High-value seller and vendor account management • Performance marketing and ROAS optimization • Data-driven insights and marketplace growth strategy