
Vipin J
Facebook Pixel and Conversion Tracking Expert, Meta CAPI, GTM, GA4
Skills

See my services


Portfolio
Work experience
Facebook Pixel & Conversion Tracking Specialist
Facebook • Freelance
Mar 2022 - Present • 4 yrs 5 mos
I specialize in implementing and optimizing Facebook (Meta) Pixel, Conversion API (CAPI), Google Tag Manager (GTM), Google Analytics 4 (GA4), and server-side tracking for businesses looking to improve conversion accuracy and advertising performance. I have experience configuring complete event tracking for Shopify, WordPress, WooCommerce, Wix, GoHighLevel (GHL), ClickFunnels, and custom-built websites. My work includes Pixel installation, Conversion API integration, custom event creation, purchase tracking, lead generation tracking, event deduplication, Enhanced Conversions, data layer implementation, GTM container configuration, Meta Events Manager diagnostics, and GA4 event setup. I troubleshoot tracking errors such as duplicate events, missing parameters, inaccurate attribution, and low Event Match Quality while ensuring reliable data collection across Meta and Google platforms. My objective is to provide clean, accurate analytics that help businesses make informed marketing decisions, optimize advertising campaigns, and maximize return on ad spend through dependable conversion tracking.