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viviana_mendez

Viviana Bolanos

@viviana_mendez

Experienced Meta Ads Specialist Ready to Optimize and Scale Your Campa

Colombia
English, Spanish
About me
Hi! I’m Viviana, a Performance Marketing & Meta Ads Specialist with 4+ years of experience helping businesses grow through high-converting Facebook & Instagram advertising. I don’t just “run ads”. I build complete acquisition systems: ✅ Account & Business Manager setup ✅ Pixel, CAPI & conversion tracking configuration ✅ Campaign structure (TOF / MOF / BOF) ✅ Audience & creative strategy ✅ Ad creative optimization (hooks, angles, formats) ✅ Daily performance optimization (CPL, CPA, ROAS) ✅ A/B testing frameworks (creatives, audiences, offers) ✅ Scaling strategies ✅ Retargeting systems ✅ Funne... Read more

Skills

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viviana_mendez
Viviana Bolanos
Offline • 
Average response time: 1 hour

See my services

Social Media Strategy
I will optimize your facebook ads and reduce your CPA
From$20 / projectMore details
Digital Marketing Strategy
I will optimize your meta ads to increase sales and reduce CPA
From$50 / projectMore details

Portfolio

Work experience

Performance Marketing Specialist / Meta Ads Strategist

Meta Faccebook - Teleperformance • Full-time

May 2024 - Dec 2025 • 1 yr 7 mos

Worked directly with Meta’s advertising ecosystem managing high-volume ad accounts and e-commerce businesses in the US and LATAM. - Planned, launched, and optimized full-funnel campaigns (TOF, MOF, BOF). Scaled accounts with consistent ROAS between 5x and 13x. - Reduced CPA by 26%–32% using structured testing frameworks. - Built and optimized campaign structures, audiences, creatives, and budgets. - Analyzed performance using Meta Ads Manager, Looker Studio, and Power BI. - Created performance reports and insights for business decisions. - Worked with e-commerce platforms like Shopify and WordPress. - Helped brands improve conversions, retention, and scaling strategies. - Specialized in creative testing, audience testing, and budget optimization.