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I will fix broken conversion tracking in ga4 and meta, google
Marketing analytics, SEO and Google Ads
Hello, I'm Vlad Drovyshev!
I specialize in creating engaging short videos for social media platforms like Instagram, TikTok, YouTube, and Facebook. With over 5 years of experience and a successful ...
About this Gig
Your numbers do not match. Google Ads claims sales that Meta also claims. GA4 shows fewer purchases than your store. Some events fire twice. Some never fire at all.
This costs you money. The ad platforms learn from bad data, so they go and find the wrong people.
I find out why, then I fix it.
What I check:
- Meta pixel and the Conversions API
- GA4 and Google Tag Manager
- Google Ads conversion tracking
- Duplicate and missing purchase events
- Server side tagging, if you use it
What you get:
- A tag matrix. Every tag, its trigger, and what it should do
- A Loom video of your tags firing in GTM Preview and GA4 DebugView
- Before and after event counts, not a promise that it works
- A note of what I changed and what I did not touch
Works with Shopify, WooCommerce, WordPress, Webflow and custom sites.
I need admin access to your tag manager, GA4 and ad accounts. No GTM or GA4 yet? I will set them up.
I spent two years helping build a marketing analytics platform, so I know where this breaks.
Send me your site and what looks wrong. I will tell you if I can fix it before you order.
My Portfolio
Other Web Analytics Services I Offer
FAQ
Can I see all my channels, conversions and revenue with ObserviX?
Yes. I spent two years helping build ObserviX, a marketing analytics platform that joins your pixel, your ad accounts and your CRM into one report. It is optional. I fix your tracking in your own tools first, and you keep all of it.
What access do you need from me?
Admin on your Google Tag Manager container, GA4 and your ad accounts. Sometimes site or CMS access if the GTM code is missing. I ask for the least I need and list it before we start.
Is my account access safe?
Yes. You can remove my access the moment the order is delivered. I store nothing outside the project and I never run test spend on your ad accounts.
Why are my purchase events counted twice?
Two tags fire for one sale. A Shopify app and a GTM tag, or a pixel plus a server side event with no dedup key. I find the duplicate, set the dedup, and show you the counts before and after.
Why do Google Ads, Meta and GA4 show different numbers?
Because each one counts in its own way. They use different attribution windows, and each platform claims the same sale as its own. I line them up, find where the gap comes from, and tell you which number to trust.
My Meta pixel is not firing. Can you fix it?
Yes. That is the most common job I get. I check the pixel, the Conversions API, your tag triggers and your consent setup, then show you the events firing again in Meta Events Manager.
Do you set up server side tracking with Stape or sGTM?
Yes, it is in my Premium package and as an extra. I will also tell you when you do not need it. Server side helps sites with real ad spend and heavy ad blocking, not every store.
Do you work with Shopify, WooCommerce and WordPress?
Yes, plus Webflow, Wix, Squarespace and custom sites. Shopify needs extra care right now, because its Google and YouTube app sends events that can double count against a GTM container.
