I will set up google ads offline conversion tracking
Marketing analytics, SEO and Google Ads
About this Gig
Your CRM knows which deals closed. Google Ads does not. So it keeps bidding on the leads that never buy, and your best campaign looks like your worst.
I connect the two.
How it works:
- I capture the GCLID and click ID on every lead
- The ID is stored with the deal in your CRM
- When a deal is marked won, the sale goes back to Google Ads
- Meta and TikTok get the same sale through the Conversions API
What you get:
- Your pipeline stage names mapped onto New, Won and Lost
- Failed uploads retry, and you get told when one fails
- Screenshots of the conversions landing inside Google Ads
- A note of what I built and what I did not touch
Works with HubSpot, Pipedrive, Kommo, GoHighLevel, Salesforce, Zoho, Zapier, Make and Google Sheets.
I need admin on your Google Ads account, your CRM and your tag manager.
I spent two years helping build a marketing analytics platform, so I know where this breaks.
Tell me your CRM and your ad platforms. I will say if it is possible before you order.
My Portfolio
Other Web Analytics Services I Offer
FAQ
Can I see all my channels, conversions and revenue in one place? (ObserviX)
Yes. I spent two years helping build ObserviX, a marketing analytics platform that joins your pixel, your ad accounts and your CRM into one report. It is optional. I set up your offline conversions in your own accounts first, and you keep all of it.
What is offline conversion tracking, in plain words?
Your ads create a lead. The lead closes weeks later, by phone or in person. Offline conversion tracking sends that closed sale back to Google Ads, so the algorithm learns which clicks turn into money.
Which CRMs do you work with?
HubSpot, Pipedrive, Kommo, GoHighLevel, Zoho, Salesforce and Monday. If yours has a webhook or sits in Zapier, Make or Google Sheets, I can work with it. Ask me first if you are unsure.
Do you use the Google Ads API or a spreadsheet upload?
Both, depending on your setup. The API through Data Manager is automatic and I prefer it. A scheduled Sheets upload is cheaper to run and fine for lower volume.
What if my leads have no GCLID?
Then I match on hashed email and phone instead, using Enhanced Conversions for leads. It is less exact than a click ID, so I set up GCLID capture at the same time to fix it going forward.
Will this work for phone calls and walk-ins?
Yes, as long as the sale lands in your CRM with a source. Calls need call tracking or a form before the call. I will tell you which of your sales can be matched and which cannot.
How long until Google Ads uses the data?
Uploads appear within a day. Smart Bidding needs enough closed deals before it changes behaviour, so give it a few weeks. I will not promise a lift in week one.
What access do you need, and is it safe?
Admin on your Google Ads account, your CRM and your tag manager. You can remove it the moment I deliver, and I never run test spend on your accounts.
Can you send the same sales to Meta and TikTok?
Yes, through the Conversions API and the TikTok Events API, deduplicated against your pixel so nothing is counted twice. It is included in the Premium package.

