Muhammad Wakeel

Content Strategist

Zora Creatives • Full-time

Feb 2025 - Present • 1 yr 5 mos

1. Community Growth Strategist KAFLA – Self-Improvement Community for South Asian Men Role: Content Strategist & Community Growth Operator Key Achievements Helped launch and grow the KAFLA paid community to 200+ members Designed the content funnel (Instagram → YouTube → Email → Community) to convert followers into paying members Built the content strategy and storytelling framework targeting South Asian youth Structured onboarding and engagement systems including challenges, calls, and community prompts Implemented retention strategies inspired by Skool community growth models Assisted in positioning the community around discipline, freelancing, and personal branding Impact - Built a recurring revenue community model - Created a clear member journey from audience → paying member - Improved engagement and retention through structured content and calls 2. Community Launch & Growth Strategist Karvaan – Confidence & Personal Development Community Role: Community Strategy & Marketing Key Achievements - Helped launch Karvaan, a low-ticket paid community - Designed launch content strategy focused on emotional storytelling and relatable struggles - Built the offer positioning for students and young professionals - Created conversion-focused Instagram content and funnel strategy Structured the value ladder from Karvaan → KAFLA Impact - Enabled the creator to monetize audience through community memberships - Built a scalable community ecosystem with multiple tiers 3. Skills Demonstrated Core Skills Community Growth Strategy Paid Community Launch (Skool) Audience → Community Funnels Creator Monetization Strategy Content Strategy for Personal Brands Engagement & Retention Systems