WALID HASAN

Mr Fiverr Digital Marketing Agency

Digital Marketing Agency London | Smart Growth & Creative Design • Part-time

May 2026 - Present • 3 mos

Senior Facebook Ads Specialist MR Fiverr Digital Marketing Agency (May 2026 – Present) Led end-to-end strategy, execution, and scaling of high-performance paid advertising campaigns across Meta (Facebook & Instagram) and Google Ads, delivering consistent ROI for local and international clients. Specialized in building conversion-focused funnels that turn traffic into qualified leads and revenue. Owned the full campaign lifecycle—from deep market research and competitor analysis to advanced audience segmentation, media buying, and post-launch optimization. Architected structured campaigns (CBO/ABO) aligned with business objectives, integrating Meta Pixel and Conversion API to ensure accurate tracking, attribution, and data-driven optimization. Developed scroll-stopping creatives and high-converting ad copy tailored to each audience persona, significantly improving CTR and lowering CPA. Implemented rigorous A/B testing frameworks across creatives, hooks, audiences, and placements to systematically identify and scale winning combinations. Monitored and optimized campaigns using key performance metrics such as ROAS, CPA, CTR, and conversion rates. Applied strategic budget scaling techniques to maximize profitability while minimizing ad fatigue and wasted spend. Collaborated directly with clients to understand their business goals, providing clear reporting, actionable insights, and growth strategies. Successfully managed campaigns across multiple industries including eCommerce, service-based businesses, and app development, adapting strategies to different market dynamics and customer behaviors.

Facebook and instagram Ads Specialist

Digital Agency • Full-time

May 2026 - May 2026 • 0 mos

Managed Facebook and Instagram ad campaigns for multiple clients with the goal of generating leads and increasing sales. Set up complete campaign structure including audience targeting, budget planning, and ad creatives. Optimized campaigns based on performance data to improve results and reduce cost per outcome. Successfully delivered campaigns that helped clients reach their marketing objectives.