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$
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I will run your influencer marketing and creator outreach program
Wallace C
About this gig
I build and run influencer and creator programs for consumer lifestyle, fashion, luxury, and hospitality brands. I founded Cortazar Communications, and I have run creator programs for hotel properties and product launches, including a partnership program for a 646-room tower in Downtown Miami.
Most programs fail on two things: the wrong people, and nothing agreed in writing. I fix both.
SOURCING
I match creators to your buyer, not to follower count. Every name is checked for audience fit, engagement quality, and brand safety before it reaches you.
OUTREACH
Personal notes, not a mass blast. I handle the back and forth, the gifting or hosting logistics, and the negotiation.
DELIVERABLES
Each partnership is set out in writing: post count, format, timing, exclusivity, and usage rights, so you can run the content in your paid and owned channels.
You get a vetted creator list with contacts, outreach copy in your brand voice, a gifting brief, a tracking sheet, and a report at the end.
Message me with your brand, your product, and the market you want to reach, and I will tell you what is realistic.
Get to know Wallace C
Wallace C
PR Consultant for Lifestyle, Fashion, Luxury and Hospitality Brands
- FromUnited States
- Member sinceAug 2026
- Avg. response time1 hour
Languages
English
I am the founder of Cortazar Communications, a boutique PR consultancy for consumer lifestyle, fashion, luxury hospitality, and fine jewelry brands. I build narrative platforms editors want to write about, then run the pitching, brand partnerships, and influencer and stylist programs that turn them into coverage across print, online, broadcast, podcasts, and social. I have placed client stories in Condé Nast Traveler, Travel + Leisure, Harper's Bazaar, Forbes, WWD, Sports Illustrated, JCK Online, and Southern Living. PR Couture has recognized me as a leading voice in luxury PR.
My Portfolio
FAQ
Does the price include paying the creators?
No. This covers my time to source, contact, negotiate, and manage. Creator fees, product, shipping, and hosted stays are paid by you, and I agree every cost with you before anything is committed.
Can you guarantee a set number of posts?
No, and I would be careful with anyone who does. Creators decide whether to accept. What I control is the quality of the match, the strength of the offer, and getting every agreement in writing once a creator says yes.
Can I use the content in my paid ads?
Only if we negotiate it. Paid usage is a separate right from an organic post, so I raise it at the start of every conversation and tell you what it costs before you commit to anything.
Do you work with hotels and resorts as well as products?
Yes. Most of my hospitality work has been hosted stays and on-property activations rather than shipped product, and the process is the same: match the creator to the guest you want, then set the deliverables in writing.
