Girijesh

Digital Marketing Manager

Workshala Spaces • Full-time

Dec 2021 - Jan 2024 • 2 yrs 1 mo

I developed and executed comprehensive SEO strategies to enhance website visibility and drive sustainable organic growth. This included conducting in-depth competitor analysis to uncover valuable keyword and backlink opportunities, as well as performing thorough technical SEO audits to identify and resolve issues affecting crawlability, indexing, site speed, and overall search engine performance. I optimized website architecture, internal linking structures, and URL hierarchies to improve user experience and search visibility, and implemented schema markup and structured data to enhance search result appearance and increase click-through rates. Additionally, I led a comprehensive local SEO strategy by optimizing Google Business Profile and on-page signals, achieving top rankings for targeted local keywords and Google Maps listings, which generated consistent walk-in leads and boosted local customer engagement. Beyond SEO, I supported brand awareness and lead generation efforts by assisting in social media campaign management, coordinating marketing calendars and content publishing aligned with new services and campaigns, and continuously monitoring performance metrics through analytics tools to deliver actionable insights and drive ongoing optimization.