w
wawandiana

Wawan Diana

@wawandiana

CRM Customer Growth Manager

Indonesia
Indonesian, English
About me
I am a growth-focused CRM and customer data professional with over 9 years of experience in retail intelligence and marketing analytics. I specialize in translating complex transaction and loyalty data into actionable growth strategies, having delivered significant initiatives for global brands like NielsenIQ, Wyeth, and Castrol. My expertise includes customer segmentation, loyalty engagement optimization, and developing data frameworks for in-house Customer Data Platforms.... Read more

Skills

w
wawandiana
Wawan Diana
Offline • 

See my services

Product Analytics
I will do customer analytics for CRM and marketing purpose
From$100 / projectMore details

Work experience

NielsenIQ

NielsenIQ

Full-time • 1 yr 9 mos

Expert, Data Processing Specialist

Jun 2022 - Sep 2022 • 3 mos

Prepared and validated raw data from retail audits and observations for clients like Holcim and Heineken. Automated reporting processes using Python and SQL. Mentored team members to enhance reporting workflows and efficiency.

Senior Data Processing Specialist

Jan 2022 - May 2022 • 4 mos

Processed clean data into regular reports and additional insights for major clients including P&G and Mars. Maintained and updated processing tools using SQL, MySQL, and Python to ensure data accuracy and reporting speed.

Quality Control Tower Executive (Retail Intelligence Data Acquisition)

Oct 2020 - Dec 2021 • 1 yr 2 mos

Led the data collection team in the West Java area, ensuring high quality standards for clients like JTI and P&G. Validated and analyzed data to maintain accuracy and mentored team members to improve overall performance.