Anahit Y

Senior PPC Specialist / Paid Media Manager

B3 Media Solutions, Inc.

Jan 2023 - Nov 2024 • 1 yr 10 mos

Led paid media strategy across Google and Meta for a portfolio of clients, driving measurable growth through full-funnel campaign management Owned reporting and analytics, delivering actionable insights and strategic recommendations to clients and internal stakeholders Mentored junior team members, providing guidance on campaign best practices, platform updates, and client management Collaborated with creative and strategy teams to ensure ad messaging was aligned with each client's broader business objectives

PPC Specialist

IOI Solutions

Feb 2019 - Jan 2023 • 3 yrs 11 mos

Managed end-to-end paid media campaigns across Google Ads and Meta for multiple client accounts, overseeing budget allocation, audience targeting, and performance optimization Consistently improved ROAS and reduced CPA through rigorous A/B testing, keyword refinement, and creative iteration Served as a key point of contact for clients, ensuring campaigns were aligned with their business goals and delivering regular performance updates Built and presented performance reports, translating data insights into actionable recommendations for clients and internal teams

PPC/Digital Marketing Executive

Modjo

Jan 2017 - Jan 2019 • 2 yrs

Launched and managed paid search campaigns across Google Ads for a diverse portfolio of clients, driving traffic and conversions Contributed to the development of integrated digital marketing strategies tailored to each client's goals and industry Conducted keyword research, audience analysis, and competitor benchmarking to inform and strengthen campaign strategy Monitored and reported on campaign performance, translating data insights into actionable optimizations for client accounts