Anahit Y

Senior UI/UX Designer & Web Developer

Development Plus

Jan 2023 - Nov 2024 • 1 yr 10 mos

Designed and developed websites, web applications, and digital products for startups and growing businesses, focusing on usability, performance, and scalability. Created user-centered UI/UX solutions, including wireframes, prototypes, design systems, and responsive interfaces that improved user experience and engagement. Collaborated closely with clients, designers, and developers to translate business requirements into intuitive and visually compelling digital products. Managed projects from concept to launch, ensuring high-quality execution, clear communication, and alignment with business goals and user needs.

PPC Specialist

IOI Solutions

Feb 2019 - Jan 2023 • 3 yrs 11 mos

Managed end-to-end paid media campaigns across Google Ads and Meta for multiple client accounts, overseeing budget allocation, audience targeting, and performance optimization Consistently improved ROAS and reduced CPA through rigorous A/B testing, keyword refinement, and creative iteration Served as a key point of contact for clients, ensuring campaigns were aligned with their business goals and delivering regular performance updates Built and presented performance reports, translating data insights into actionable recommendations for clients and internal teams

PPC/Digital Marketing Executive

Modjo

Jan 2017 - Jan 2019 • 2 yrs

Launched and managed paid search campaigns across Google Ads for a diverse portfolio of clients, driving traffic and conversions Contributed to the development of integrated digital marketing strategies tailored to each client's goals and industry Conducted keyword research, audience analysis, and competitor benchmarking to inform and strengthen campaign strategy Monitored and reported on campaign performance, translating data insights into actionable optimizations for client accounts