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$
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I will engineer a brand positioning strategy to claim uncontested territory
Jordan
Level 2
1 order in queue
About this gig
Your brand occupies territory. The question is whether it's territory worth owning.
I engineer your position to claim uncontested space.
How the work moves:
- Competitive territory mapped - who else is in the space, what language dominates, what patterns have gone invisible
- Cultural voids identified - positions, words, ideas the category has left untouched
- Position engineered against the void
- Documented as an engineering record - the traceable path from brief to finished position
Basic: position audit + engineered position + brand personality (3-5 position attributes), for one audience
Standard: everything in basic + differentiation architecture (which strengths to own, which are table stakes) + messaging protocol + implementation guide
Premium: everything in standard + segment prioritisation (up to 6 segments evaluated, top 2 adapted) + name evaluation (does your name fit the position?)
Who this is for: businesses with defined products or services but generic positioning. Anyone drowning in "innovative solutions" language.
Who this isn't for: undefined offerings. Logo design. Creative exploration.
Guiding principle: position is engineered, not discovered.
Get to know Jordan
Jordan
Brand engineering not brainstorming
Level 2
- FromUnited Kingdom
- Member sinceNov 2017
- Avg. response time3 hours
- Last delivery1 month
Languages
English
Names, positions, voice systems, and copy for businesses that don't want to sound like everyone else.
The work starts with the market. Your territory is mapped, voids identified, candidates engineered against them.
Every engagement delivers a traceable path from brief to finished artifact, so you can see the reasoning, not just the result.
My Portfolio
FAQ
How is this different from traditional brand strategy?
Traditional strategy leans on brainstorming and subjective calls. I map the competitive territory, find the positions the category has left open, and engineer yours against that gap. Documentation is technical and implementable.
Do you use AI?
I use AI (Claude) as an execution instrument inside a structured methodology I built. The methodology, judgement, scope decisions, and finalisation are mine. AI is not used to generate output the way off-the-shelf tools do. If AI use is a problem regardless of how it's used, do not order.
Do you interview customers or run research?
No. The work reads your market from public evidence: competitors, category language, reviews. Any customer feedback you already hold is used and tested. The position is engineered from that evidence, not discovered through surveys.
Do you cover brand voice, naming or copy?
Brand personality is included at every tier, as 3-5 position attributes. Full voice guidelines, new name options and finished copy are separate services, and all build on the position.
How is the work delivered?
Your deliverable is a .txt engineering record, tree-structured with rationale and implementation notes. It is the canonical record. If you need a formatted version to share with stakeholders, ask at delivery and I'll provide one at no extra cost.
Who is this not for?
Businesses without a defined offer. Anyone wanting logo design or visual identity. Anyone expecting creative brainstorming sessions. Anyone who needs their hand held through implementation.
