
Williams L
Expert in 3D product design, animation, product pitch decks, and user manuals
Skills

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Work experience
Principal Product Designer
Spiff
Aug 2020 - Present • 5 yrs 9 mos
Led a platform-wide initiative to redesign our navigation and information architecture. Coordinated with different cross-functional groups to ensure alignment and conducted user research to validate design decisions. Built and grew the team from 2 to 10 people and helped establish modern processes and practices across Design, Research, and Product. Designed multiple new product lines from top to bottom to meet customer needs and align offerings with the overall strategy and vision of the company.
Product Design Lead | Director of Design Education
V School
Jun 2019 - Dec 2020 • 1 yr 6 mos
Collaborated with 65+ thought leaders, managers, and recruiters to create and teach an industry-first UI/UX design curriculum. Cooperated with education and engineering teams to design, prototype, and test the MVP of V School's first learning management system. Shipped a new website that more than doubled the average session time and decreased bounce rates by 25%. Facilitated workshops with the leadership team to identify the brand mission, vision, values, positioning, and personality. Designed and documented the new V School brand identity and rolled it out across all student touchpoints.