William W

Founder & Shopify Store Builder

Mar 2026 - Present • 2 mos

Founded and built Dewfolk (dewfolk.com), a Shopify affiliate skincare curator store from scratch. Responsibilities included full brand identity design, custom CSS development, product curation and copywriting, Amazon Associates UK affiliate setup, HTML product page design with custom skin rating systems, collection and navigation architecture, and Instagram marketing strategy including a 6-week content calendar for @dewfolk.skin. Key achievements: - Designed complete brand identity including logo, favicon, colour palette and typography system - Built and launched a Shopify store using the Horizon theme with custom CSS modifications - Created 15+ affiliate product pages with custom HTML descriptions, structured content blocks and skin rating systems - Set up Amazon Associates UK affiliate programme - Developed Instagram content strategy for @dewfolk.skin - Built collection architecture across 8 product categories and 6 brand collections

Creative Director & Brand Designer

Sep 2025 - Present • 8 mos

Founded Winter Street Studios, an independent creative studio focused on brand identity and visual design. Key achievements: - Designed complete brand identity system including primary and secondary logo variants, colour palette and typography - Created comprehensive brand sheet documenting the full Winter Street visual identity system - Developed brand tagline, voice guidelines and signature motif elements - Produced multi-variant logo suite for dark, light and minimal applications