Dave

UX Design Lead

Ayoconnect - Open Finance Platform • Full-time

Apr 2022 - Aug 2024 • 2 yrs 4 mos

Spearheaded the product design strategy for Indonesia’s leading Open Finance platform, translating complex financial infrastructure into seamless, scalable experiences for over 200 enterprises across Southeast Asia. Key Contributions & Impact: 1. B2D (Business-to-Developer) Ecosystems: Championed a developer-first UX strategy, architecting intuitive API portals and documentation that allowed enterprise clients to seamlessly integrate Open Banking solutions in weeks, not months. 2. Complex Financial Architecture: Led the end-to-end design of high-stakes financial products—including Payment Gateways, Card Issuance, and Direct Debit—balancing strict regulatory compliance with frictionless user journeys. 3. "Plug & Play" Scale: Directed the UX for embedded lifestyle solutions (PPOB), designing a unified integration experience that empowered partners to instantly deploy over 1,000 digital products via a single API. 4. Design Leadership & Strategy: Partnered closely with engineering, product, and executive stakeholders to define the product roadmap, ensuring every touchpoint delivered peak usability, security, and conversion.

Senior Product Designer

Cros World (Web3) • Full-time

Jan 2021 - Dec 2022 • 1 yr 11 mos

Led end-to-end product design for a decentralized Web3 advertising network, effectively building the "Shopify of the gaming economy" to seamlessly connect game developers with global brands. Key Contributions & Impact: ✦ Complex Platform Architecture: Architected the complete UX for the Cros Ad Platform, designing comprehensive dashboards for advertisers and intuitive SDK/API integration portals for game developers to drive sustainable revenue. ✦ Immersive Ad Experiences: Spearheaded the visual standards for "intrinsic," non-disruptive in-game ad formats, balancing aggressive brand monetization with deep spatial design to preserve player immersion. ✦ Web3 & Ecosystem Design: Developed frictionless user flows for complex Web3 mechanics, including ad asset tokenization, $CROS token management, and the decentralized governance interface on Layer 2 infrastructure. ✦ Elite Technical Collaboration: Partnered daily with a high-caliber engineering team (ex-Google, Microsoft, Cisco) to translate aggressive product roadmaps into technically feasible, pixel-perfect design systems.