Pete D

Digital Marketing Specialist

Calm Digital • Freelance

May 2026 - Present • 4 mos

provide digital marketing support across a range of client accounts, working across SEO, Google Ads, PPC, content, social media and digital strategy. My work includes SEO audits and optimisation, keyword and competitor research, Google Ads campaign management, GA4 and conversion tracking, content planning, landing page improvements and reporting. I also work directly with clients to understand their commercial goals and turn them into practical marketing strategies focused on improving search visibility, generating enquiries and supporting business growth.

Digital Marketing and Social Media Manager

Circular Camping • Freelance

Jan 2022 - Present • 4 yrs 8 mos

I manage digital marketing and social media for Circular Camping, a UK festival camping business, covering strategy, content, social media growth, creator campaigns, SEO and customer acquisition. I’ve helped grow the social audience from around 2,500 to over 7,800 followers, with short-form content generating strong organic reach, including over 112,000 TikTok views during a recent campaign period. My role also includes festival-specific campaigns, influencer and creator partnerships, content planning, community management, website/SEO support and using GA4, tracking and campaign data to understand what is driving bookings and revenue.

Digital Marketing Specialist

Checking your browser... • Self-employed

Mar 2020 - Present • 6 yrs 6 mos

I run Wolf Promotions, providing digital marketing support to businesses across SEO, GEO/AI Search, Google Ads, PPC, social media, content and lead generation. I work directly with clients from strategy through to delivery, including SEO audits and optimisation, Google Ads management, keyword research, GA4 and conversion tracking, content strategy, social media growth and reporting. My focus is always on commercial results rather than vanity metrics, helping businesses improve their visibility, generate genuine enquiries and turn their digital marketing into measurable growth.