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$
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Marco P.
@work_with_marco
CRO Specialist and Webflow Designer for B2B Websites
Switzerland
English, German
About me
I build B2B websites in Webflow that are designed to convert, and I audit existing pages for conversion. My background is hands-on CRO since 2013: I ran the experimentation programme at Germany's largest university group, tested portals and landing pages for maxdome / ProSiebenSat.1 and built a UX and CRO team at a loan comparison platform. Later I led the website department of a Swiss software studio. One point of contact from concept to launch. Based in Basel, Switzerland. English and German.
Skills
Marco P.
Offline •
See my services
Conversion Rate Optimization (CRO)
I will audit your landing page and give you a prioritized cro action plan
UX Design
I will create a sitemap and figma wireframes for your b2b website
Work experience
Head of Website Solutions
Axisbits GmbH • Full-time
Mar 2025 - Present • 1 yr 8 mos
Lead the website department of a Swiss software studio: B2B websites from sitemap and wireframes to Figma design, Webflow build, launch and retainer support. Rebuilt the production process around AI, cutting development effort per website to roughly a third at unchanged quality. Webflow as core platform, HubSpot CMS and headless pilots; GA4, Google Tag Manager and Microsoft Clarity for tracking.
Product Owner CRO & Personalisation
IU | University of Applied Sciences for International Students • Full-time
Feb 2020 - Aug 2024 • 4 yrs 6 mos
Owned the experimentation and personalization programme of Germany's largest university group (130,000+ students) across eight domains. Led a team of six CRO managers: roadmap, OKRs, prioritization and tooling. Built the test process from intake to rollout and integrated it into the business units. Owned the testing and personalization tool stack (AB Tasty, VWO, Optimizely, Adobe Target).
