Rokan

Social Media Strategist

Social Media Calendar • Self-employed

Mar 2025 - Present • 1 yr 2 mos

As a dedicated Social Media Strategist, I have spent significant time perfecting the art of content organization and strategic planning through comprehensive Social Media Calendars. My work goes far beyond simply picking dates for posts; it involves a deep dive into audience psychology and market trends to ensure every piece of content serves a specific purpose. ​Key responsibilities and achievements in this role include: ​Strategic Content Mapping: I develop 30-day content plans that align with brand goals, ensuring a perfect balance between brand storytelling, educational value, and promotional conversion. ​Audience-Centric Planning: By analyzing peak engagement hours and audience demographics, I structure calendars that maximize reach and foster meaningful community interactions. ​End-to-End Content Coordination: I manage the entire workflow—from initial keyword/hashtag research and trend analysis to final caption drafting and visual placement. ​Platform-Specific Optimization: I tailor calendars specifically for Instagram, LinkedIn, and Facebook, ensuring that the tone of voice and content format (Reels, Carousels, or Long-form posts) are optimized for each platform's unique algorithm. ​Consistency & Efficiency: My calendars are designed to eliminate 'content fatigue' for brands, providing a clear roadmap that allows for seamless execution and consistent brand messaging. ​My goal is to transform a brand's chaotic social media presence into a streamlined, high-performing growth engine through meticulous planning and data-backed content strategies.

Creative Copywriter & Content Strategist

WritingMetier • Self-employed

Dec 2023 - Present • 2 yrs 5 mos

As a Creative Copywriter and Content Strategist, I specialize in building high-impact narratives that bridge the gap between brand goals and audience needs. I focus on creating strategic content that doesn't just fill a feed but drives engagement and measurable growth. ​My core contributions in this role include: ​Conversion-Focused Copywriting: Crafting persuasive social media captions, ad copies, and CTAs rooted in audience psychology to drive action and brand loyalty. ​ Strategic Content Mapping: Developing 30-day content calendars and pillars that ensure brand consistency across Instagram, LinkedIn, and Facebook. ​Brand Voice Development: Helping businesses find their unique persona—whether professional, witty, or authoritative—and maintaining that tone across all platforms. ​ Data-Driven Research: Performing deep-dive hashtag research, keyword analysis, and competitor audits to ensure content is SEO-friendly and algorithm-aware. ​Performance Optimization: Analyzing engagement metrics to refine messaging, increase Click-Through Rates (CTR), and maximize organic reach. ​By combining creative storytelling with analytical insights, I provide brands with a sophisticated voice and a clear roadmap for long-term digital success.