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Julian
@xiaoqiyangg
Art Direction and Visual Strategy for Image Driven Brands
China
Chinese, English
About me
Hi, I’m Julian, a London trained visual art director working across art direction, visual language, and image strategy. I help brands, products, and creators define how they look, feel, and communicate visually, from concept and mood development to photography, video, and campaign applications. With a background in fashion photography and moving image, I focus on visual consistency, narrative, and aesthetic positioning across platforms. If you are looking for clearer visual direction and a stronger visual identity, feel free to get in touch.
Skills
Julian
Offline •
Average response time: 2 hours
See my services
Image Generation
I will fix or create ai images with realistic and premium results
Photography Mentorship
I will be your visual art director to improve your product imagery
Work experience
Visual Director / Art Direction & Image Strategy
Yang Visual Content • Self-employed
Apr 2023 - Present • 3 yrs 1 mo
Working with cross-border ecommerce and emerging brands to define visual direction across photography, video, and campaign assets. Leading visual concept development, mood and tone alignment, and image strategy for Amazon listings, TikTok ads, and brand content. Bridging Western visual aesthetics with China-based production workflows to support efficient execution while maintaining strong visual coherence, narrative clarity, and brand consistency.
Visual Content & Art Direction — Fashion and Lifestyle
N/A • Freelance
Jul 2019 - Present • 6 yrs 10 mos
Developing and directing visual concepts for fashion and lifestyle brands, from initial references and mood development to final photography and moving image output. Experienced in aesthetic positioning, visual storytelling, and platform-aware image systems for social media and commercial use. This hands-on background informs my approach to art direction, allowing me to design visuals that are both expressive and functional across real-world applications.
1 Reviews
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thedugong
Australia
Good worker. Final results were very solid, and needed no revisions, which is rare for me. Communication was a little rough at the start, probably because Julian is quite new to fiverr but once he understood he did great work.
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