Frankie M

@xiaotong_miao

Chinese marketing expert

China
English, Chinese
About me
This is Frankie, a marketing professional recognized by multiple well-known domestic and international food & beverage companies in China. Within 16 years of marketing experience, I involved deeplly in multiple marketing fields from consumer insights, marketing strategies, product development, brand building social midea to digital marketing. Now, as an independent consultant, I am committed to providing customized marketing consulting services for brand companies planning to enter the Chinese market.... Read more

Skills

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xiaotong_miao
Frankie M
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See my services

Marketing Concepts & Ideation
I will help brand design product launch creative based on chinese market insight
From$20 / projectMore details

Portfolio

Work experience

Weilong_Food Co

Senior Product Manager

Weilong Food Co • Full-time

Oct 2024 - Jul 2026 • 1 yr 9 mos

1.Management of entire product line and be responsible for new product development,the new product launched in Nov.2024 realized 40 million sales in the first half of 2025 2.Project leader of brand collaboration with leading catering brand: KFC and leading convenient fast food brand:Baixiang,From goal alignment ,strategy co-working, co-create communication creative to campaign landing; 3.Lead the team to develop brand-level spokesperson marketing strategies and communication plan to empower brands objective and sales growth.

NANFU_Group

Senior Product Manager

NANFU Group • Full-time

Aug 2021 - Mar 2024 • 2 yrs 7 mos

1.Snack category study, define business potential and design growth strategy for the company; 2.Snack products development, include but not limited to supplier sourcing and commercial negotiation; craft and ingredient define; packaging design and final product landing; 3.Design brand position and identity from 0 to 1 to enhance brand awareness in a more effective way. Strengthen product competitiveness through brand-oriented online content and offline activity, successfully improve brand ranking from 0 to 8; 4.Work with sales to develop channel strategy,design activities accordingly to improve distribution and off-take, reached nearly 300,000 offline stores in total; 5.Lead company's first snack brand to achieve 50 million sales milestone. Work with sales to reach target through channel strategy and brand activity design, fast renovate products based on customer feedback to gain competitive advantage.

Danish_Crown

Marketing Manager

Danish Crown • Full-time

Apr 2019 - Apr 2021 • 2 yrs

1.Define position, value proposition, target consumer and communication strategy for all product lines.Position recognized by consumers with aided brand awareness grows from 0 to No.7 ; 2.Develop new products based on business needs, insight and understanding on market. Work with relevant functions to bring products from concept,realized 90 million sales in one year from 0,involving nearly 50 SKUs; 3.Design brand visual guideline for all product lines with global team( packaging and key visuals); 4.Framework design and control of all brand activities. Work with sales for channel activities; execution to facilitate sustainable sales growth and marketing deliverable; 5.Develop new clients with sales, responsible for creating sell-in proposals to facilitate deals;