
John S
GHL Expert, GHL Automation, GHL AI Chatbot and CRM Specialist
Skills

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Portfolio
Work experience
GoHighLevel Automation & CRM Specialist
Self employed / Freelance • Freelance
Feb 2023 - Present • 3 yrs 7 mos
As for me, I design and build custom automation systems inside GoHighLevel for agencies, coaches, and local service businesses. Core work includes missed-call text-back systems, AI-powered SMS conversation bots, lead nurture workflows, funnel builds, and CRM pipeline setup. I handle everything from initial discovery and scoping through delivery, integrating tools like Pabbly, Zapier, and Airtable when clients need custom logic outside native GHL features. Delivered A2P 10DLC compliance setups, multi-branch follow-up sequences, and durable automation builds that hold up through platform updates.
Website Designer & Developer
Self Employed • Freelance
Nov 2021 - Present • 4 yrs 10 mos
Build custom, conversion-focused websites for small businesses, campaigns, and e-commerce brands using Webflow, Framer, and Shopify. Projects range from full site rebuilds with lead capture forms and booking integrations to brand-aligned landing pages designed to turn visitors into customers. I work closely with clients to translate their goals into clean, mobile-responsive designs, often pairing the site with backend automation so leads flow directly into their CRM or inbox without manual work