Muhammad Umar

Sales Executive

Apex Merc. • Freelance

Aug 2025 - Feb 2026 • 6 mos

During my tenure, I was responsible for building and optimizing the company’s outbound sales and lead generation channel. I developed targeted prospect lists, refined ideal customer profiles, and implemented structured outreach campaigns across email and LinkedIn to increase engagement and appointment bookings. I significantly boosted engagement rates by improving messaging strategy and personalizing outreach. As a result, we saw stronger reply rates, more qualified conversations, and an increase in booked discovery calls with high-potential prospects. Beyond outreach, I supported deal progression by handling follow-ups, objection management, and positioning the company’s services more strategically. This directly contributed to improved closing ratios and higher-quality client acquisition. In addition, I trained internal team members on: Lead sourcing and qualification CRM management and pipeline tracking Outreach scripting and personalization Follow-up strategy and response handling Appointment-setting best practices I also helped streamline internal workflows to ensure smoother communication between sales and management, which improved efficiency and deal tracking. The contract was successfully concluded in February 2026, after delivering structured outreach systems, trained staff, and optimized sales processes that the team can continue to scale.

Accountant and Internal Auditor

Bin Rashid Chemicals • Full-time

May 2022 - Jan 2026 • 3 yrs 8 mos

During my tenure with the Bin Rashid Chemicals, I was responsible for managing and internally auditing the complete inventory system to ensure accuracy, transparency, and operational efficiency. I conducted detailed stock reconciliations, verified purchase and sales records, and ensured that all inventory movements were properly recorded and aligned with physical counts. Through regular internal audits, I identified discrepancies, minimized stock losses, and strengthened internal controls to improve accountability across departments. In addition to inventory management, I closely monitored and verified all sales transactions and cash flows. I reviewed daily sales reports, reconciled cash collections with system records, and ensured that receivables and payables were accurately tracked. My role required a high level of attention to detail to guarantee financial accuracy and prevent reporting errors. I worked proactively to streamline reporting processes and improve the reliability of financial data for management decision-making. I was also responsible for maintaining and managing all financial records in QuickBooks. This included recording journal entries, managing ledgers, reconciling bank statements, preparing financial summaries, and ensuring that all transactions were properly categorized. By maintaining well-structured and up-to-date financial data in QuickBooks, I helped the company maintain compliance and gain clear financial visibility. Throughout my role, I demonstrated strong analytical skills, integrity, and a commitment to financial accuracy. My contributions supported better financial control, improved reporting standards, and enhanced operational efficiency. I left the company in January 2026 due to a low compensation package, as I was seeking a role that better reflected my experience, responsibilities, and professional growth.