
Yasmim P
Digital Experience and Digital Projects
Skills

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Work experience
Digital Marketing Assistant Junior
BIODERMA • Full-time
Sep 2024 - Present • 2 yrs 1 mo
• Digital Experience: website management and digital activations across BIODERMA, Institut Esthederm, Etat Pur and NAOS. • CRM: Salesforce Marketing Cloud and Mailchimp operations, including newsletters, customer journeys, automations and database management. • Loyalty: operational implementation of Clube NAOS, including campaign planning, briefs, catalogue updates, customer engagement and fulfilment. • Core Model: local implementation of global NAOS digital initiatives, working with HQ in France and local partners. • Digital Ecosystem: management and maintenance of platforms such as Quable PIM, Keepeek DAM, Yotpo, AskNAOS and Skin Companion. • Digital Projects: cross-functional collaboration with Marketing, Digital, HQ, agencies and technology partners to implement new platforms, processes and digital experiences.