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yingyiz

YINGYI ZHANG

@yingyiz

Creative Designer

China
English, Chinese
About me
Hello, I am Yingyi, a senior creative designer with ten years of experience in university brand design. My expertise spans the education industry. I am proficient in brand image, promotional materials, and multimedia design, having overseen the completion of over 250 projects. I am familiar with the entire design process, from posters and official websites to videos, and skilled in combining market strategies with cross-departmental collaboration to enhance brand influence.... Read more

Skills

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yingyiz
YINGYI ZHANG
Offline • 
Average response time: 1 hour

See my services

Brochure Design
I will design high quality, education focused brochures, flyers
From$380 / projectMore details

Portfolio

Work experience

Design_K

Design K

Full-time • 8 yrs 3 mos

Senior Creative Designer

Jun 2022 - Present • 3 yrs 11 mos

1. Familiar with the design styles and concepts of international universities and high schools, the design fields involve international universities, academic digital search, publishing platforms, public health, biotechnology, etc. 2. Coordinate design projects include: Logo design, poster and brochure graphic design, UI/UX design, visual material design, promotional event coordination, design and construction, etc. 3. Service Capability: Responsible for coordinating over 250 projects, delivering 100% on time, achieving a 95% success rate, providing 98.9% satisfaction with follow-up visits, and improving promotional effectiveness by 23.4%. 4. Project Experience: Xi’an Jiaotong-Liverpool University, Acta biochimica et biophysica sinica, Shanghai International Studies University, Shanghai Municipal Center for Health Promotion, etc.

UI/UX Designer

Feb 2021 - Jun 2022 • 1 yr 4 mos

1. As a product designer for three platforms, conduct preliminary product research with a focus on in-depth communication with users. Leverage a comprehensive understanding of user needs and requirements for conducting user experience research. 2. Generate detailed system prototype diagrams with Axure. Produce high-quality UI and visual designs that align with these prototypes. 3. Oversee digital periodical platform's comprehensive visual design, including developing visual identity guidelines, branding strategies, logo concepts and addressing visual design elements. 4. Work with developers to integrate website development requirements and enhance website delivery. Regularly assess product impact and optimize product design for maximum performance.

Visual Designer

Sep 2017 - Sep 2020 • 3 yrs

1. Take responsibility for producing promotional materials for the university by working with the marketing team to provide high-quality graphic design services. This includes creating posters, flyers, prospectuses, digital banners, event materials, and campus branding. 2. Help the Integrated Media Team by creating exceptional graphics and illustrations for Facebook, Instagram, and WeChat. Create engaging animations and video bumpers for the Video Team. Work together with the Web Team to develop easy-to-use interface designs for university websites. Make sure all creative elements are delivered efficiently. 3. Administer tasks for advertising material creation and execution, while supporting design initiatives for the university gift shop.