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yparas

Paras Yadav

@yparas

Growth Analyst

India
English, Hindi
About me
I am currently focusing on International Growth (SEA Region) at Minimalist (Unilever Group), identifying growth levers and contributing to data-driven decision-making. I blend analytical expertise with practical problem-solving skills to accelerate organizational growth and execute strategies.... Read more

Skills

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yparas
Paras Yadav
Offline • 

See my services

Digital Marketing Strategy
I will build data driven growth and performance marketing strategies
From$50 / projectMore details

Work experience

Growth Analyst

Minimalist • Full-time

Jun 2025 - Present • 11 mos

• Responsible for SEA region (MY, ID, SG) growth across marketplaces and branding, managing end-to-end operations and regional P&L (20% of total profit). • Drove data-led decision-making, improving ROAS by 30% and achieving 30% MoM sales growth, reaching annual revenue target. • Automated reporting dashboards, cutting manual work by 70% and enabling faster business decisions. • Contributed to brand storytelling and top-funnel awareness across digital platforms. • Contributed to fulfillment of product level compliances for SEA market. • Working on 0-1 journey in Singapore, Vietnam, and Philippines and 1 – 10 in Malaysia and Indonesia.

Decision Scientist

Mu Sigma • Full-time

Aug 2024 - Jun 2025 • 10 mos

• Conducted EDA on 10,000+ clinical trial records, improving data-driven decision-making by 25%. • Built predictive models for patient outcomes with 84% accuracy, driving operational efficiency. • Developed real-time dashboards and web apps for KPI tracking, enhancing visibility and performance by 25%. • Led end-to-end campaign measurement for a retail client with 29M+ members, quantifying incremental lift and improving ROI by 15–20%. • Created scalable analytical frameworks for promotional and channel optimization, influencing VP-level strategic decisions. • Automated campaign reporting, cutting turnaround time by 40% and enabling faster optimizations.