Zain Ali

Senior Meta Ads Consultant

Omni Agency • Full-time

Apr 2024 - Jul 2026 • 2 yrs 3 mos

Manage Meta Ads strategy and execution for Shopify and ecommerce brands across multiple industries. Key results and responsibilities: • Audited and restructured ad accounts, reducing wasted spend by 20–35% and improving overall efficiency • Built prospecting, retargeting, and creative-testing campaigns, scaling revenue by 2–4x while lowering CPA by 15–30% • Researched customer avatars and competitors to identify high-performing hooks and offers, increasing CTR by up to 40% • Analyzed creative performance and launched new testing briefs that improved ROAS from 2.5x to 4x+ • Optimized budgets, audiences, and placements to maximize profitability, scaling ad spend from $50K to $500K+ monthly • Managed Pixel, CAPI, and attribution to ensure accurate tracking, improving data reliability and decision-making • Identified landing page issues, contributing to conversion rate increases of 20–50% • Delivered weekly reports with clear insights and actionable growth strategies that consistently improved performance • Collaborated with clients and teams to drive consistent performance improvements and long-term account growth Worked with ecommerce brands spending $500K+ per month on paid media, helping scale campaigns, improve ROAS, and drive sustainable growth.