
Christabel
Email Templates and Automation that Fuel Business Growth and Maximize ROI
Skills

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Portfolio
Work experience
Contractor
Freelance • 3 yrs 5 mos
Klaviyo Email Marketong - Klaviyo Email Flows
May 2025 - Present • 1 yr
Provided Klaviyo email marketing services for eCommerce businesses by creating high-performing campaigns and automated flows that increased sales and customer engagement. Specialized in email automation strategy, list segmentation, and conversion-focused email design. Developed and managed: • Welcome email sequences • Abandoned cart recovery flows • Post-purchase and upsell emails • Win-back campaigns • Promotional and seasonal campaigns Worked with Shopify stores to integrate Klaviyo, track customer behavior, and optimize email performance through testing and analytics. Focused on improving deliverability, open rates, click rates, and overall email-generated revenue.
Klaviyo Email Marketing - Klaviyo Email Flows
Mar 2025 - Present • 1 yr 2 mos
Managed and optimized Klaviyo email marketing campaigns for eCommerce brands to increase customer engagement, retention, and sales. Created automated email flows including welcome series, abandoned cart, browse abandonment, post-purchase, win-back, and customer retention campaigns. Designed responsive email templates, performed audience segmentation, A/B testing, and campaign analytics to improve open rates, click-through rates, and conversions. Integrated Klaviyo with Shopify and other eCommerce platforms to build high-converting email marketing systems. Key achievements: • Built automated email flows that improved customer retention and repeat purchases • Designed branded email templates with strong conversion-focused copy • Managed campaign scheduling, list segmentation, and performance reporting • Increased email revenue through strategic automation and personalization
Klaviyo Email Marketing - Klaviyo Email Flows
Feb 2025 - Present • 1 yr 3 mos
Helped eCommerce brands grow their revenue through strategic Klaviyo email marketing and automation. Planned, designed, and executed email campaigns tailored to customer behavior and buying journeys. Created complete email marketing systems including: • Welcome flow automation • Abandoned cart and checkout recovery • Customer retention and re-engagement flows • Product launch and promotional campaigns • Newsletter and seasonal email campaigns Analyzed campaign performance using Klaviyo analytics to improve engagement, conversions, and ROI. Collaborated with store owners to build branded email experiences that increased repeat purchases and customer loyalty.