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Emma F
@yurandifernando
From concept to collection, Design to succeed
Sri Lanka
About me
I am a professional Fashion Designer and Product Developer with over 5 years of industry experience, working with leading international brands such as George at Asda, Nutmeg at Morrisons, and Matalan.
Currently based in Sri Lanka, I specialise in delivering high-quality, production-ready designs that meet global manufacturing standards. I am committed to accuracy, creativity, and timely delivery, ensuring professional results and long term client satisfaction.
Let’s work together to bring your fashion ideas to life.
Skills
Emma F
Offline •
See my services
Technical Drawing & Tech Pack
I will create fashion tech pack
Work experience
Senior Fashion Designer
Miami Tex Mex • Full-time
Nov 2023 - Present • 2 yrs 9 mos
Worked as a Fashion Designer specializing in newborn, baby, children's, women's, and men's apparel for leading UK retail brands. Responsible for developing commercially viable collections from concept to production, ensuring designs aligned with seasonal trends and customer requirements. Key Responsibilities: -Designed seasonal apparel collections for UK retailers. -Created garment CADs, technical sketches, and detailed tech packs. -Developed all-over prints, placement prints, embroidery, and graphic artwork. -Conducted trend research, color forecasting, and mood board development. -Collaborated with buyers, product developers, and merchandising teams throughout the product development process. -Selected fabrics, trims, colorways, and embellishments while maintaining quality and cost targets. -Supported sample development and ensured designs were production-ready.
