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E-commerce Brand Manager & Founder

Lumin • Self-employed

Apr 2025 - Present • 1 yr 1 mo

Founded and launched a boutique jewelry brand on Shopify, overseeing every aspect from product sourcing to digital storefront design. Key Achievements: Curated a "minimalist luxury" visual identity, utilizing warm neutral tones and soft lighting to establish a high-end market position. Implemented a direct-shipping sourcing model, streamlining operations for lean inventory management. Executed a Pinterest-first organic growth strategy, focusing on high-intent visual discovery to drive traffic. Developed a comprehensive UGC (User-Generated Content) brief system to ensure consistent brand aesthetics across influencer collaborations.

Senior Digital Marketing & Content Strategist

Digital Marketing Agency London | Smart Growth & Creative Design • Full-time

May 2020 - Aug 2025 • 5 yrs 3 mos

Led end-to-end digital marketing operations for U.S.-based e-commerce brands, specializing in cross-platform growth and lifestyle-driven brand identity. Key Achievements: Designed and executed the "Designed with Care" influencer campaign, managing a network of micro-influencers to drive authentic brand exposure. Transformed technical product specs into high-converting lifestyle copy, increasing engagement by focusing on emotional storytelling and modern minimalist aesthetics. Optimized multi-channel posting schedules across Pinterest, Instagram, and YouTube, successfully bridging Eastern and Western time zones for maximum reach. Managed full-funnel content strategy, including SEO-optimized blog writing and high-conversion product descriptions for the home fixtures and jewelry niches.