Umaar

Amazon Expert

Urtasker • Full-time

Jun 2018 - Jul 2022 • 4 yrs 1 mo

Amazon Specialist | Urtasker Joined Urtasker in 2018, where I built a strong foundation in Amazon Seller Central and developed hands-on expertise in managing and growing eCommerce accounts. I worked with multiple Amazon sellers across different product categories, handling day-to-day account management, PPC advertising, listing optimization, keyword research, SEO, and sales growth strategies. My responsibilities included creating and optimizing Sponsored Products, Sponsored Brands, and Sponsored Display campaigns, conducting keyword research, analyzing campaign performance, managing bids and budgets, identifying negative keywords, and improving ACoS and overall advertising efficiency. I also worked extensively on Amazon listing optimization, including titles, bullet points, product descriptions, backend search terms, keyword indexing, and A+ Content. I regularly analyzed account and product performance to identify growth opportunities, resolve performance issues, and develop data-driven strategies tailored to each client's goals. This experience helped me develop strong analytical and strategic thinking skills while managing multiple client accounts, priorities, and performance targets. It also gave me extensive exposure to different Amazon business models and taught me how to approach Amazon growth from both an advertising and organic perspective.