Zakariae Zitane

Data & AI Consultant

Independent Consultant • Freelance

Aug 2024 - Present • 1 yr 9 mos

Participation in external technology projects involving the design, development, and deployment of data and AI solutions. Projects include: • Development of a multi-channel marketing automation platform with REST APIs, dynamic segmentation, workflow engine, and KPI reporting • SaaS mobile application for automated quotation generation including OAuth authentication, AI chatbot, PDF generation, and email automation • AI-powered audio analysis platform with speech-to-text transcription, generative AI segmentation, and indexed audio processing • Computer vision web platform for object detection and automated inventory tracking • Automated financial reporting engine transforming Excel-based processes into scalable Python web applications • Competitive intelligence platform using OCR, scraping, and similarity algorithms to analyze restaurant menus

Data Analyst | CRM & Data Science

Crédit du Maroc • Full-time

Aug 2024 - Present • 1 yr 9 mos

Working within the Data Strategy and Operational Optimization department and the Marketing & Retail Banking division. Main responsibilities: • Customer portfolio segmentation to optimize marketing targeting and campaign performance • Development of scoring models (relationship intensity, card propensity) to improve engagement and cross-selling • Detection and analysis of financial anomalies to secure revenue streams • Design and management of business datamarts with strong data quality control • Industrialization of commercial opportunities and integration into IBM Unica marketing automation • Implementation of automated reporting and performance monitoring tools • Development of dashboards and data-driven insights for business teams • Geomarketing analysis to optimize territorial coverage • Translation of complex analytics into strategic recommendations for decision-makers

Data Consultant

Seven • Full-time

Feb 2024 - Aug 2024 • 6 mos

Consulting mission for Crédit du Maroc focused on advanced analytics and decision support. Responsibilities: • Development of predictive models including credit propensity, Customer Lifetime Value (CLV), and Next Best Product recommendations • Data preparation and feature engineering using Python, SQL, and SAS • Design of analytical KPIs and datasets used to feed decision dashboards in Power BI • Implementation of forecasting and backtesting methodologies • Data quality monitoring and performance evaluation of predictive models