Alwaz

Proprietary Tech Development | ScaleWiseVA

ScaleWiseVA • Freelance

Feb 2026 - Present • 3 mos

At ScaleWiseVA, I lead the development of internal tools designed to give our clients a competitive edge in the fast-paced e-commerce market. Our flagship project, SWAPIT (ScaleWise Automated Performance Integration Tool), was born out of a need to solve the biggest bottleneck in dropshipping: the manual listing process. Key Agency Advancements: Automated Listing Engine: Developed a custom tool that automates the transfer of product data from suppliers to Shopify, reducing manual entry time by over 70% and eliminating human error. Performance-Driven Integration: Engineered the tool to sync real-time performance metrics, allowing our team to identify winning products and scale them faster than traditional methods. Scalable Infrastructure: Designed the software to support multi-store management, enabling ScaleWiseVA to handle high-volume operations for global clients without sacrificing quality or speed. Operational Excellence: By integrating this proprietary technology, I have positioned ScaleWiseVA as a tech-forward agency that leverages automation to maximize ROI for our partners.

Full-Stack E-commerce Manager | Project Lead

Mistfall.co • Freelance

Jan 2026 - Present • 4 mos

Re-engaged in December 2025 to spearhead the complete digital transformation and daily operations of the storefront. My role shifted from specialized tasks to total ownership of the ecosystem, including creative design, technical SEO, performance marketing, and global supply chain management. Key Contributions & Responsibilities: Full-Scale Store Design: Led a comprehensive UI/UX overhaul, managing everything from high-fidelity visual assets to custom theme development to ensure a premium, high-converting brand identity. Omnichannel Marketing & Ads: Developed and executed targeted ad campaigns across social platforms, focusing on ROAS (Return on Ad Spend) and customer acquisition through data-driven testing. Advanced SEO Ecosystem: Implemented a "content-first" SEO strategy, optimizing site architecture, metadata, and high-intent product copy to drive consistent organic traffic. End-to-End Supply Chain: Managed the full supplier lifecycle, including vetting, negotiation, and automated fulfillment workflows (Dropshipping) to ensure 100% order accuracy and customer satisfaction. Strategic Growth: Acted as the primary consultant for business scaling, integrating automated tools to reduce manual overhead while increasing store output and revenue.

Shopify Development & Conversion Optimization Specialist | Technical Lead

Studio Neutral • Freelance

Dec 2025 - Present • 5 mos

Led full Shopify web development and digital marketing for Studio Neutral, a clinical skincare brand focused on barrier repair for sensitive skin. Design & Development: Built custom Shopify theme templates (About, Standards, Contact pages) maintaining strict brand aesthetic: cream (#f5f3ef), white sections, dark text (#2c2c2c), accent (#c8bfb0) with Georgia serif and Helvetica Neue typography Optimized homepage redesign with 4K luxury product renders, refined section spacing, and mobile responsiveness Integrated "Founding 100" early-access campaign with subtle scarcity messaging and scroll-triggered sticky bar (10% off + Clinical Guide) Email Automation: Built 5-email nurture sequence (8-day cadence) positioning barrier-repair education and early access, with conditional logic preventing duplicate sends to existing subscribers Connected high-value lead magnet (Barrier Repair Guide PDF) to automated funnel Technical: Debugged Shopify CSS validation errors; implemented section-by-section manual adjustments for stability Coordinated with founder on brand-first design, ensuring conversion elements integrate naturally into minimal aesthetic Set up Facebook Pixel infrastructure via Shopify Custom Pixels Outcomes: Pre-launch subscriber nurture, high-converting homepage respecting brand values, repeatable Shopify customization processes.