z
zaynab_zya

Zaynab Zya

@zaynab_zya

Marketing and Designing

Pakistan
About me
A B2B Marketing & Business Development specialist with 5+ years of experience in MarTech and SaaS growth. I help startups and scaling SaaS companies build revenue-driven marketing strategies, optimize funnels, and turn leads into long-term clients. From CRM setup and automation to go-to-market strategy, lead generation, and sales alignment, I bridge the gap between marketing and business growth. If you’re looking for a results-focused MarTech partner who understands B2B buyers, you’re in the right place.... Read more

Skills

z
zaynab_zya
Zaynab Zya
Offline • 

See my services

Social Media Management
I will manage social media accounts for customer engagement and growth
From$50 / projectMore details
Paid Social Media
I will create high converting meta ads for brands startups and businesses
From$30 / projectMore details

Portfolio

Work experience

Head of Growth

Vinxor Limited • Full-time

Nov 2025 - Present • 7 mos

Led end-to-end growth strategy for B2B SaaS/MarTech products, driving revenue, lead generation, and customer retention. Developed and optimized multi-channel marketing funnels, including CRM automation, email campaigns, and paid/organic acquisition. Collaborated with product and sales teams to align go-to-market strategies, increasing qualified leads and conversion rates. Implemented data-driven experiments and growth hacks, improving user acquisition and engagement metrics. Managed growth initiatives from planning to execution, achieving measurable business outcomes.

Growth manager

Optimum Tech • Part-time

Jan 2024 - Present • 2 yrs 5 mos

Designed and executed Go-To-Market (GTM) strategies for SaaS and digital projects. Applied Product-Led Growth (PLG) principles to scale user acquisition and retention. Drove growth via SEO, AEO, branding (CXOs & SAAS products), and performance marketing.

Brand Manager

Impekt Limited • Freelance

Dec 2022 - Feb 2024 • 1 yr 2 mos

Acted as Social Media Strategist, managing persona-driven content and campaigns. Implemented Salesforce & Sales Navigator for smarter outreach and lead generation. Built sales and marketing strategies aligned with target personas and business objectives.