
Zeeshan Nasir
meta ads FB ads IG ads E com Lead Gen
Skills

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Work experience
Google Ads & GTM Tracking Specialist
Self Employe • Freelance
May 2024 - Present • 2 yrs
Managing Google Ads and Meta (Facebook) Ads campaigns for international E-commerce businesses. Key Achievements: Google Ads: Specialized in Search & Shopping (PMax) campaigns, consistently achieving a ROAS (Return on Ad Spend) of 400%+. Technical Tracking: Expert in fixing iOS14 tracking issues using Google Tag Manager (GTM) Server-Side and Facebook CAPI. Analytics: Setting up GA4 E-commerce events (Add to Cart, Purchase) to ensure 100% data accuracy. Shopify Growth: Helping stores scale from setup to consistent daily sales through data-driven ad strategies.
Digital Marketing Associate
Akhuwat • Full-time
Aug 2025 - Dec 2025 • 4 mos
Working with the marketing team at Akhuwat, one of the world's largest interest-free microfinance organizations. Responsibilities: Conducting comprehensive SEO Audits and Keyword Research to improve organic search visibility. Assisting in social media content strategy and community engagement. Analyzing website traffic data to optimize user journey and lead generation forms. Collaborating with senior marketers to execute organizational awareness campaigns.