
Zeem Mondal
Digital Marketer, Digital Strategy Planner
Skills

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Portfolio
Work experience
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Full-time • 4 yrs 5 mos
Digital Marketing Expert / Tianas Fashion
Mar 2025 - Present • 1 yr 2 mos
Full-Funnel Architecture: Designing the entire customer journey from the first "Cold Ad" to the final "Retention Email." Omni-channel Integration: Ensuring that Facebook, Instagram, and LinkedIn marketing processes work together, rather than as separate silos. Media Buying & Budgeting: Managing high-value ad budgets and deciding the "Channel Mix" (e.g., 60% Meta, 30% LinkedIn, 10% Google).Market Positioning: Analyzing the startup's unique value proposition and ensuring the brand "voice" cuts through the noise in the Bangladeshi and global markets.
Digital Marketing Analyst / Karizma Skin Care
Oct 2023 - Nov 2024 • 1 yr 1 mo
Monitoring Key Performance Indicators (KPIs) like CPC (Cost Per Click), ROAS (Return on Ad Spend), and CPA (Cost Per Acquisition). Creating automated dashboards (using Excel) to show stakeholders how marketing budgets are performing. A/B Testing & Experimentation, Designing "split tests" for ad copies, landing pages, and email subject lines to find the highest-converting version. Analyzing how a user moves from seeing a Facebook ad to becoming a paid user on an app Attribution Modeling.
Digital Marketing and PR Executive
May 2021 - Jul 2023 • 2 yrs 2 mos
Planning and executing end-to-end performance marketing on Facebook, Instagram. sing tools like Google Analytics or Meta Business Suite to track ROI and adjust budgets. Media Relations: Building a network with journalists, tech bloggers, and influencers in the Bangladesh tech ecosystem. Writing and distributing official announcements about new app launches or funding rounds.