Zeljka T

LEAD DESIGNER & ART DIRECTOR

Curiously Creative • Self-employed

May 2020 - Present • 6 yrs 4 mos

• Lead design and art direction for branding, publication, print, and digital communication projects for institutional, commercial, and cultural clients. • Design editorial layouts, visual systems, infographics, campaign materials, presentations, and publication-ready assets across print and digital formats. • Develop structured visual systems for complex and information-heavy content, using typography, hierarchy, grids, and visual consistency to improve readability and navigation. • Manage projects from initial concept and visual exploration through design development, revisions, technical preparation, quality control, and final delivery. • Work directly with clients, editors, and project stakeholders to translate content and communication requirements into appropriate visual solutions. • Create brand applications, social media graphics, promotional materials, illustrations, and digital assets adapted to different audiences and communication channels. • Selected clients include UNDP Serbia, UNDP Kenya, UNDP New York, EXIT Festival, Huawei, Lepota & Zdravlje, TM Law Office, Banovo Brdo Residences, Intertron, Cardno, Crafter, Mibora, and Tehnohemija. Selected UNDP & Institutional Design Experience UNDP KENYA — POST-DISASTER NEEDS ASSESSMENT (PDNA) GUIDELINES Editorial & Information Design | Confidential Project • Lead designer for a comprehensive set of Post-Disaster Needs Assessment supporting materials. • Developed the editorial and visual system for complex technical content, including long-form documents, tables, figures, annexes, and supporting information. • Established consistent typography, hierarchy, layouts, and visual elements across multiple related guideline documents. UNDP NEW YORK — NETWORKING FOR CLIMATE POLICY AND FINANCE FOR PEACE Capacity Gap Assessment from the Climate, Peace and Security Experts Academy • Transformed complex research and policy content concerning climate, peace, and security into a clear and structured publication.

GRAPHIC DESIGNER

Freelancer • Freelance

Feb 2017 - May 2020 • 3 yrs 3 mos

• Wedding Stationery & Signage Design: Created 6000+ bespoke invitation suites and day-of signage for International couples through the Etsy marketplace • Custom Design Solutions: Developed complete wedding collections featuring signature watercolor and calligraphy styles, including invitations, programs, and menus • Luxury Craftsmanship: Designed high-end stationery with specialty printing techniques and premium paper selections • Industry Recognition: Featured in Etsy's wedding trends newsletter for innovative design approaches • Entrepreneurial Leadership: Speaker at Wwvrsac 2018 Conference, recognized among Serbia's top young entrepreneurs • Coached ETNO MREŽA artisans to launch their Etsy store (2020), preserving traditional Serbian craft

GRAPHIC DESIGNER

Blue • Full-time

Feb 2012 - Aug 2017 • 5 yrs 6 mos

• Delivered high-volume print and publication design projects for clients including Kontiki Travel, Belvi Travel, Imlek, Wurst restaurants, and Body Concept fitness centers. • Designed brochures, catalogues, banners, destination marketing materials, maps, and branded print collateral. • Prepared production-ready files for print, ensuring accuracy, consistency, and technical quality. • Developed reusable design templates for recurring projects, improving workflow efficiency and consistency.