
Zen Spark
Performance Ads Expert, Meta, Amazon and TikTok Ads Expert
Skills

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Work experience
Meta Ads Specialist
Facebook • Freelance
Aug 2026 - Present • 1 mo
Managed and optimized Facebook and Instagram advertising campaigns for businesses looking to increase sales, leads, website traffic, and brand visibility. Handled campaign strategy, audience research, campaign setup, ad set optimization, retargeting, creative testing, budget management, and conversion tracking. Regularly analyzed campaign performance and adjusted targeting, placements, and budgets to improve CTR, conversions, CPA, and ROAS.
TikTok Ads Specialist
TikTok • Freelance
Jul 2026 - Present • 2 mos
Planned, launched, and optimized TikTok advertising campaigns designed to generate traffic, leads, sales, and brand awareness. Conducted audience research, campaign setup, targeting, budget allocation, creative testing, retargeting, and performance analysis. Monitored key advertising metrics and continuously optimized campaigns to improve engagement, reduce acquisition costs, and increase conversions. Developed strategies tailored to different products, audiences, and marketing objectives.
PPC Campaign Manager
Google • Freelance
Jun 2026 - Present • 3 mos
Managed PPC campaigns from strategy and initial setup through ongoing optimization and scaling. Conducted keyword research, competitor analysis, audience targeting, campaign structuring, bid management, budget optimization, and performance tracking. Reviewed campaign data to identify high-performing keywords, audiences, ads, and placements while eliminating wasted spend. Focused on improving conversions, lowering CPA and ACOS, increasing ROAS, and building sustainable paid advertising campaigns.