I will create a comprehensive brand strategy and visual identity playbook


About this gig
A logo is not a brand. A brand is a strategic system that builds trust, justifies higher pricing, and outlasts market trends.
With an MPhil in Mass Communication and agency-level experience, I dont just make things look pretty; I architect research-backed brand systems. I will build a comprehensive, 20+ slide Brand Strategy and Visual Identity Playbook tailored to your specific market gaps and target audience.
What you will receive in the Premium Package:
Strategic Foundation: Target audience psychology, competitor gap analysis, and brand core values.
Visual Architecture: Primary logo, secondary marks, and strict clear-space/anatomy rules.
Color & Type Systems: 3-color palette with strict 60/30/10 usage rules, and a complete typography hierarchy (e.g., Montserrat scale for architectural precision).
Brand Voice: Guidelines on tone, messaging, and imagery principles (e.g., "Short sentences. Measured claims. No hype.").
Real-World Applications: Mockups showing your brand in print (business cards, site hoardings) and digital (website, social media) environments.
Note: I do not offer quick, cheap logos. I partner with businesses ready to invest in a brand system that commands authority.
Delivery style preference
Please inform the freelancer of any preferences or concerns regarding the use of AI tools in the completion and/or delivery of your order.
Get to know Atia Batool
Brand Strategy and Digital Marketing
- FromPakistan
- Member sinceFeb 2022
- Avg. response time1 hour
Languages
English, Urdu
FAQ
Do you just design a logo?
No. I build a complete strategic system. A logo without strategy is just decoration.
Do you use AI to generate logos?
Every mark is custom-designed in Adobe Illustrator to ensure it is scalable, legally distinct, and tailored to your brand psychology.

