
zionola
Google Ads Paid Traffic Specialist
Skills

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Work experience
Senior Google Ads & Paid Traffic Strategist
Self Employed • Freelance
Jun 2023 - Present • 2 yrs 11 mos
Providing end-to-end Google Ads management and paid traffic consulting for e-commerce brands, local businesses, and SaaS companies across the United States. Key achievements: • Managed $500K+ in total Google Ads spend with an average ROAS of 4.8x across client accounts. • Built and optimized Google Shopping campaigns via Google Merchant Center for 30+ e-commerce stores, driving consistent product sales at reduced CPC. • Launched and managed Native Ad campaigns on Taboola and Outbrain for lead generation clients in finance, health, and real estate niches. • Designed and developed conversion-optimized landing pages and WordPress websites tailored specifically for paid traffic campaigns. • Set up Google Analytics 4, conversion tracking, and Google Tag Manager for accurate campaign measurement and reporting. • Reduced average client cost-per-lead by 38% through strategic audience segmentation, negative keyword pruning, and ad copy A/B testing.