
zionola
Google Ads And Merchant Center Specialist
Skills

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Work experience
Google Ads & PPC Campaign Specialist
Self Employed • Freelance
Aug 2025 - Present • 1 yr 3 mos
I help businesses improve their online advertising through Google Ads campaign setup, optimization, and performance analysis. My work focuses on understanding business objectives, reaching relevant audiences, and identifying opportunities to improve campaign performance. My responsibilities include: Setting up and optimizing Google Ads campaigns based on business goals and target audiences. Conducting keyword research and organizing relevant search campaigns. Supporting Google Shopping campaigns and Google Merchant Center setup and troubleshooting. Reviewing campaign performance and identifying opportunities to improve targeting, ad relevance, and budget efficiency. Assisting with conversion tracking using Google Analytics 4 (GA4) and Google Tag Manager (GTM), where required. Supporting local SEO and Google Business Profile optimization to improve local online visibility. Communicating with clients to understand their needs and provide practical recommendations.