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zohaib9373

Zohaib Ashraf

@zohaib9373

Meta Ads Specialist

Pakistan
English, Urdu, Arabic
About me
I’m a Meta Ads specialist experienced in helping eCommerce, service-based, and B2B businesses grow through data-driven advertising. Whether you’re looking to increase sales, generate quality leads, or scale your brand profitably, I can help. I handle the full ad process from strategy to execution and optimization. Clear communication and regular updates are important to me, so you’ll always know how your campaigns are performing.... Read more

Skills

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zohaib9373
Zohaib Ashraf
Offline • 

See my services

Paid Social Media
I will create high converting facebook and instagram ads for your business
From$30 / projectMore details

Work experience

Defyscale

Meta Ads Specialist

Defyscale • Full-time

Sep 2026 - Present • 1 mo

Meta Ads Specialist with 3+ years of hands-on experience managing Meta advertising campaigns for eCommerce and service-based businesses in Pakistan. Key experience & achievements: ✓ Managed 40M+ PKR in Meta ad spend across multiple eCommerce and service-based businesses. ✓ Experienced in Lead Generation, eCommerce Sales, Retargeting, Creative Testing, Audience Research, and Campaign Optimization. ✓ Currently working as a Meta Ads Specialist at DefyScale, managing campaigns for multiple B2C and B2B clients in the U.S market. ✓ Manage campaigns across industries including eCommerce, insurance, jewelry, and service-based businesses. ✓ Handle campaign strategy, audience targeting, budget allocation, creative testing, performance analysis, and ongoing optimization. ✓ Helped an insurance client reduce CPL from approximately $8–$9 to $4–$5 by identifying weak creative performance, testing multiple static ad variations, and optimizing around stronger-performing creatives. ✓ Regularly monitor CPL, CPA, CTR, CPM, conversion rates, ROAS, and overall campaign performance to identify optimization opportunities. Core Skills: Meta Ads • Facebook & Instagram Ads • Lead Generation • eCommerce Advertising • Creative Testing • Audience Research • Retargeting • Campaign Optimization • Budget Management • Performance Marketing