
Zohaib A
Digital Marketing Specialist
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Portfolio
Work experience
Digital Marketing Analyst
Digital Impact Solutions • Part-time
Apr 2025 - Present • 1 yr 6 mos
Managed Shopify website operations including product page optimization, technical SEO fixes, and content updates, contributing to an estimated 20–30% improvement in organic search visibility over 6 months. • Designed and launched targeted email marketing campaigns using Mailchimp and Omnisend, supporting engagement and lead nurturing workflows that improved open rates by approximately 15–25%. • Developed and executed multi-platform social media content strategy across Instagram, Facebook, and LinkedIn, ensuring brand consistency and steady audience engagement through planned content updates. • Conducted ongoing keyword research and competitor analysis to identify content gaps and high-opportunity search terms, informing web content updates and campaign messaging. • Implemented structured A/B testing on email subject lines, CTAs, and landing page layouts using Google Analytics, applying insights to improve click-through and conversion performance. • Produced weekly and monthly performance reports using Power BI, consolidating traffic, engagement, and conversion KPIs to support data-driven marketing decisions and stakeholder updates