Zullu

Klaviyo Email Marketing Manager

Ecommerce • Full-time

Jul 2023 - Present • 3 yrs 1 mo

As a Klaviyo Email Marketing Manager for Shopify and WooCommerce brands, my focus has been on turning email into one of the highest-performing revenue channels through retention marketing, automation, and strategic campaign planning. My responsibilities included: - Meeting with clients to understand their business goals and growth targets. - Auditing existing email marketing performance and customer lifecycle. - Identifying revenue opportunities across the customer journey. - Building and optimizing high-converting Klaviyo flows. - Planning and executing monthly promotional and lifecycle campaigns. - Creating advanced customer segments for personalized messaging. - A/B testing subject lines, offers, email content, and send strategies. - Monitoring key metrics including revenue attribution, conversion rates, deliverability, and engagement. - Developing retention strategies to increase repeat purchases, customer lifetime value, and average order value. - Reporting performance, insights, and optimization recommendations to clients. Throughout my career, I have helped Shopify and WooCommerce brands establish email marketing as one of their top revenue channels. I have gained expert level knowledge in Shopify and over all e-commerce ecosystem during this venture.