Infusionsoft email marketing

Infusionsoft, now rebranded as Keap, is a customer relationship management and marketing automation platform built for small businesses. It combines email marketing, sales pipelines, and contact management in one system.

The platform is known for its automation builder, which lets businesses trigger emails and tasks based on customer behavior. Many small business owners still refer to it as Infusionsoft, even though the company now operates under the Keap name.

Infusionsoft email marketing refers to the email campaigns, sequences, and automations built specifically inside the Infusionsoft or Keap platform. This includes welcome sequences, nurture campaigns, abandoned cart follow-ups, and sales-driven broadcasts.

Unlike a generic email tool, Infusionsoft ties email activity directly to a contact's record in the CRM. That means emails can be triggered by tags, pipeline stages, or purchase history rather than sent as one-off blasts.

Freelancers offering Infusionsoft email marketing on Fiverr typically fall into a few service types:

1. Campaign setup, including welcome sequences, nurture flows, and re-engagement campaigns.
2. Automation building, using tags, triggers, and goals to move contacts through a funnel.
3. List segmentation and cleanup, organizing contacts by behavior or lifecycle stage.
4. Template design, formatting emails to match brand guidelines inside the platform's editor.
5. Migration and integration work, connecting Infusionsoft to landing pages, forms, or e-commerce platforms.

Most sellers offer these as standalone gigs or bundle several into a single package.

The main difference is how tightly email is connected to the CRM. Tools like Mailchimp or general email senders focus mainly on sending and tracking campaigns.

Infusionsoft ties every email to a contact's full history, including purchases, tags, form submissions, and pipeline stage. This lets automations react to specific actions rather than just list membership.

The tradeoff is complexity. Infusionsoft campaigns usually require more setup time since automations are built around business logic, not just a simple send schedule.

Based on Fiverr marketplace data, general email marketing projects average around $138 per project, while campaign management work runs closer to $113 per project. Automation-focused builds average around $137 per project.

Hourly rates vary by complexity. Campaign management typically runs $10 to $65 per hour, while automation-heavy work can reach up to $150 per hour for experienced specialists.

Several factors affect the final price:

1. Number of automation sequences or triggers needed.
2. Whether integrations (landing pages, forms, e-commerce) are involved.
3. List size and segmentation complexity.
4. Whether custom email design is included or templates are reused.

Most projects follow a similar structure on Fiverr.

1. Discovery, where the freelancer reviews existing tags, pipelines, and any current automations.
2. Strategy and mapping, outlining the sequences and triggers needed to hit the business goal.
3. Build, where emails, automations, and segmentation are set up inside the platform.
4. Testing, checking that triggers fire correctly and emails render properly across devices.
5. Handoff, including documentation or a short walkthrough so the business can manage campaigns going forward.
6. Larger projects may add a review period before final delivery.

Freelancers typically work directly inside the Keap or Infusionsoft dashboard, using its built-in automation builder and campaign designer. Beyond the core platform, common integrations include:

1. Landing page builders, such as Unbounce or ClickFunnels, feeding leads into Infusionsoft.
2. Form tools, connecting website forms to trigger automations.
3. E-commerce platforms, syncing purchase data to trigger follow-up sequences.
4. Zapier, used to connect Infusionsoft with apps that don't have a native integration.

The specific tool stack depends on how the business already operates outside the CRM.