Mailchimp email marketing

Mailchimp is an email marketing platform that lets businesses design, send, and track email campaigns and newsletters. It also includes tools for audience segmentation, automated email sequences, and basic customer relationship management.

Originally built as a simple newsletter tool, Mailchimp has grown into a full marketing platform used by small businesses, e-commerce stores, and freelancers. You can learn more directly from Mailchimp, the official platform.

Mailchimp email marketing is the practice of using the Mailchimp platform to plan, build, and send email campaigns to a business's subscriber list. This includes everything from one-off promotional emails to fully automated welcome and abandoned cart sequences.

On Fiverr, freelancers offering this service typically handle account setup, list organization, template design, and campaign scheduling inside Mailchimp. The goal is to turn a business's email list into a reliable channel for sales and repeat customers.

Sellers on Fiverr generally break Mailchimp work into a few distinct service types:

1. Campaign management – planning, designing, and sending individual campaigns, like promotions or newsletters
2. Email automation – building trigger-based sequences such as welcome flows or abandoned cart automations
3. List and audience management – segmenting subscribers and cleaning up existing lists
4. Template and design work – building branded, mobile-responsive email templates
5. Deliverability support – fixing spam issues and improving inbox placement

Most freelancers specialize in one or two of these rather than offering all five at a high level.

Mailchimp is generally considered more beginner-friendly and works well for general newsletters, small lists, and businesses just starting with email. Klaviyo is built specifically for e-commerce and integrates more deeply with platforms like Shopify, offering more advanced segmentation based on purchase behavior.

Many sellers who do Mailchimp work also offer Klaviyo expert services since the underlying campaign strategy is similar. The right choice usually comes down to whether the business needs deep e-commerce data or a simpler, general-purpose setup.

Based on Fiverr marketplace data, Mailchimp email marketing projects average around $138 per project. Rates vary depending on the type of work involved.

1. Campaign management work typically runs $10 to $65 per hour, with full engagements averaging around $141
2. Automation builds, like welcome or abandoned cart sequences, average around $137 per project
3. Platform setup and troubleshooting support rates typically start around $30 per hour

Simpler tasks like a single campaign send cost less than building a full automation sequence from scratch.

Budget mainly depends on scope. A one-time campaign or newsletter design costs far less than an ongoing automation setup or monthly campaign management retainer.

Before setting a budget, consider list size, how many automated sequences you need, and whether you need custom template design or just plain-text emails. It also helps to check a resource like hiring an email marketer to understand typical pricing before reaching out to sellers.

Starting with a smaller Basic-tier project is a common way to test a freelancer before committing to a larger retainer.

Most projects follow a similar structure:

1. Discovery – the freelancer reviews your existing Mailchimp account, audience, and goals
2. List setup or cleanup – organizing subscribers and setting up proper segments
3. Design and copy – building templates and writing email content
4. Automation or campaign build – setting up sequences or scheduling sends
5. Testing and launch – checking links, formatting, and deliverability before going live

Fiverr sellers usually structure this across Basic, Standard, and Premium packages, with higher tiers adding automation, extra revisions, or reporting.

Beyond Mailchimp itself, freelancers often work with tools for design, testing, and broader automation. Common ones include email template builders, A/B testing features inside Mailchimp, and integrations with e-commerce platforms like Shopify or WooCommerce.

Some sellers also pull in wider marketing automation tools when a project needs to connect email flows to other channels, like SMS or CRM systems. Familiarity with HTML for custom template tweaks is also common among more experienced sellers.

Common add-ons include A/B testing setup, custom-coded HTML templates, list cleaning or deduplication, and monthly performance reporting.

Some sellers also offer email copywriting as an add-on for businesses that need the actual email content written, not just designed and sent. What's usually not included at the base tier is ongoing strategy consulting or multi-channel campaign planning, those are typically Premium-tier or custom-quoted add-ons.