Technical SEO

Technical SEO refers to the process of improving your website’s technical aspects to boost its ranking on search results. This includes optimizing website speed and structure, as well as optimizing it for mobile and minimizing or eliminating crawl errors, such as broken links and missing pages.

Search engine optimization (SEO) encompasses different aspects, some of which tend to overlap. For instance, technical SEO shares some similarities with on-page SEO. However, the former focuses more on your website to improve user experience, while the latter focuses on optimizing your content. Off-page SEO, meanwhile, focuses on using SEO tactics outside of your website, such as link building and guest posting, to improve your website ranking and make it more authoritative.

Technical SEO can help your website rank higher on search engine results pages (SERPs). When you optimize your website technically, you’re also making it easier for search engine robots to crawl your website, assess its different technical aspects, such as page load speed, and understand your website.

Furthermore, by performing technical SEO, you can remove duplicate content and build structured data, as well as find and address any issues on your site’s structure. Aside from making it easier for search engines to crawl your site, you’re also making your website more user-friendly and functional.

Technical issues can affect not only your website’s ranking but also its usability and effectiveness. Some of the common technical issues that are often overlooked include:

• HTTPS issues – Google considers a website’s HTTPS encryption, which indicates that a website is safe to visit, as a weak ranking signal. If your website doesn’t have an SSL or TLS certificate, then your ranking on SERPs may be adversely affected.

• Broken pages – Broken pages, such as 4XY errors and 5XY errors, won’t be indexed by search engines like Google and, thus, won’t direct traffic to your website.

• Duplicate content – Duplicate content, whether it’s exact or something closely similar, can affect your website’s SEO as it can confuse search engines and prevent them from giving the right content to your audience.

• Crawlability – Crawling issues can affect your site’s visibility on SERPs. For instance, if your site has no XML sitemap, it may be difficult for search engines to crawl and understand your website.

• Loading page speed – Slow page load speeds can affect user experience and engagement. If your website loads slowly, chances are your visitors will bounce and visit your competitor’s site instead.

Some of the technical SEO optimizations that you can do to your website include optimizing its page load speed, creating an XML sitemap, ensuring that it’s mobile-friendly, incorporating structured data, and fixing duplicate content issues.

Fiverr’s technical SEO freelancers can provide a range of technical SEO services, such as consultations, site SEO audits, XML sitemaps, index optimization, and HTTPS setup. Some of the other technical SEO services that Fiverr freelancers offer include fixing crawlability issues, Schema markup optimization, and mobile usability issues.

Several factors indicate the success of a technical SEO project, aside from getting better organic search results and improved visibility on SERPs. These include having a higher domain authority and click-through rate, lower bounce rate, more time spent on a page, and increased conversion rates.

Furthermore, some technical metrics you or your site administrators need to measure include page load speed, indexed pages, mobile responsiveness, and crawl errors.