Sneha M

AI Consultant & Digital Growth Manager

Digital Orbit Solutions • Full-time

Sep 2024 - Present • 1 yr 8 mos

- Delivered end-to-end SEO-based web development for Zurumi, a German crypto exchange, building a 10-page knowledge base with structured site hierarchy, schema implementation, and crawl optimization. - Executed a Local SEO strategy for a UK-based real estate client, built Google Business Profile, secured local citations, and added geo-targeted content to strengthen visibility in local search. - Automated SEO content writing and schema workflows using AI tools (including Claude), significantly reducing time spent on research and writing and on page optimization freeing bandwidth for fast-organic results. - Applied Answer Engine Optimization (AEO) practices by structuring content for discoverability across LLMs and answer engines. Content produced during the Sekel Tech tenure still surface in Google's AI Overviews. - Scaled e-commerce operations and launched a footwear brand end-to-end from product shoot and Amazon/Myntra presence to performance ad campaigns, sharpening cross-functional execution and business ownership skills

Sr. Digital Marketing Leader

Hyperswitch • Full-time

Feb 2022 - Oct 2024 • 2 yrs 8 mos

- Recruited and led a digital marketing team, implementing 360° SEO strategy & online presence management. This resulted in a 13-fold increase in organic traffic and a 10x boost in lead generation. - Created and executed content marketing strategies, including topic clusters, on-page SEO, and schema markup, to boost organic traffic. - Developed and implemented social media content strategies, including SEO-optimized profiles & posts and an automated posting calendar, to increase brand awareness and engagement. - Used Ahrefs, WordStream, Google Search Console, Google Analytics, and Wincher to gather data and inform decisions for SEO, content marketing, and social media. - Maintained seamless collaboration across Design, PR, and Tech teams, ensuring consistent brand messaging, and task delivery on time. - Led a successful rebranding launch, overseeing website redesign, content development, SEO optimization, and post-launch strategies. - Led an operations team and improved client satisfaction and operational efficiency, reducing average ticket resolution time by 66%, from 3 days to 24 hours. - Engaged in sales with email campaigns, personalized follow-ups, and product demos to drive conversions

SEO Specialist

Rank Trends • Full-time

May 2021 - Jan 2022 • 8 mos

- Strategized and executed SEO strategies for high-end clients, resulting in a 3x increase in organic traffic and improved search engine rankings for keywords in positions 5-20. - Monitored and analyzed website analytics data using tools like Screaming Frog, Semrush, and Ahrefs. Identified key areas for improvement and presented actionable insights to clients aligned with their goals. - Helped to socialize & promote marketing content in line with the targeted audience (e.g. customer case studies, blog posts, posts from analysts and customers). - Implemented link-building strategies to acquire high-quality backlinks that boost website authority and organic rankings. - Utilized industry-standard SEO tools like Screaming Frog, Semrush, Ahrefs, and Google Ads Keyword Planner to conduct research, track progress, and optimize SEO deliverables.